The urban lifestyle is represented by many things, but at the core there is a strong sense of art, music and fashion. Each element that this lifestyle encompasses follows a similar trend; breaking free from the system.
Originality, uniqueness, and self expression; all in its purest form.
This can be seen in many things, not least the uprising of urban clothing, and the ever growing popularity of RnB/Hip Hop tunes appearing in popular music charts. Graffiti artists such as the infamous Banksy constantly push the boundaries of acceptability, making the headlines and asking the questions that most people dare not. Huge designer clothing brands such as Gio Goi are immensely popular, and dance remixes of classic songs can be heard in night clubs up and down the country.
This fashion is becoming more and more mainstream, however, and everything from designer t-shirts to caps and jeans are available in unique, groundbreaking styles. Where will this genre take fashion in the future? Who knows, but you can be sure that the core influences will remain the same.

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